{"id":11765,"date":"2023-07-05T13:25:26","date_gmt":"2023-07-05T11:25:26","guid":{"rendered":"https:\/\/amazon-sales-kongress.de\/wp\/?page_id=11765"},"modified":"2025-08-28T12:08:19","modified_gmt":"2025-08-28T10:08:19","slug":"15-ask-2024-potsdam-programm","status":"publish","type":"page","link":"https:\/\/amazon-sales-kongress.de\/wp\/15-ask-2024-potsdam-programm\/","title":{"rendered":"15-ASK-2025-Potsdam-Programm-interim"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wnqqj-00974591bac775251f0a8fd6683dc2fd\">\n#top .avia-section.av-5wnqqj-00974591bac775251f0a8fd6683dc2fd .scroll-down-link{\ncolor:#cf142a;\n}\n#top .avia-section.av-5wnqqj-00974591bac775251f0a8fd6683dc2fd .scroll-down-link.avia-svg-icon svg:first-child{\nstroke:#cf142a;\nfill:#cf142a;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-5wnqqj-00974591bac775251f0a8fd6683dc2fd main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link av-custom-scroll-down-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='down-open-mini' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Scroll to next section<\/title>\n<desc id='av-svg-desc-1'>Scroll to next section<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11765'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jkilk-907f9458f8df91c26f35eaa3887a6a1a\">\n.flex_column.av-jkilk-907f9458f8df91c26f35eaa3887a6a1a{\nborder-radius:0px 0px 0px 0px;\npadding:2% 2% 2% 2%;\n}\n<\/style>\n<div  class='flex_column av-jkilk-907f9458f8df91c26f35eaa3887a6a1a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first no_margin flex_column_div  '     ><section  class='av_textblock_section av-c0lg5z-63a936abebc23897fa0c2cf1d2792732 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #00237d;\">Das Programm des 15. Amazon Sales Kongress:<br \/>\n<\/span><br \/>\n<span style=\"color: #00237d; caret-color: #00237d;\">Inspirationen<\/span><span style=\"color: #00237d;\">, Insights, Handlungsempfehlungen und ganz viel Netzwerken<br \/>\n<\/span><\/h2>\n<\/div><\/section><br \/>\n<div id='av-masonry-1' class='av-masonry av-1z2apk-09ecfc3dc885bc7c167f3921264f659e noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-4 av-caption-always av-caption-style- av-masonry-gallery ' data-post_id=\"11765\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><div id='av-masonry-1-item-9359' data-av-masonry-item='9359' class='av-masonry-entry isotope-item post-9359 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2021\/04\/AMSK_FriedrichBungert_5-705x470.jpg);\"  title=\"AMSK_FriedrichBungert_5\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-6295' data-av-masonry-item='6295' class='av-masonry-entry isotope-item post-6295 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2018\/09\/ASK-2018-Mainz-Impression14.jpg);\"  title=\"ASK-2018-Mainz-Impression14\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-6286' data-av-masonry-item='6286' class='av-masonry-entry isotope-item post-6286 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2018\/09\/ASK-2018-Mainz-Impression5-705x470.jpg);\"  title=\"ASK-2018-Mainz-Impression5\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-1-item-6307' data-av-masonry-item='6307' class='av-masonry-entry isotope-item post-6307 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2018\/09\/ASK-2018-Mainz-Impression26-705x470.jpg);\"  title=\"ASK-2018-Mainz-Impression26\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><\/div><\/div><br \/>\n<section  class='av_textblock_section av-24yhlk-383315240f5b3215cd61f33a49f4e76a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Der 15. Amazon Sales Kongress bietet wieder eine F\u00fclle von Vortr\u00e4gen, die diesmal in zwei Tracks eingeteilt sind. Das Programm wird an beiden Tagen eingerahmt durch einen gemeinsamen Startvortrag und Schlussvortrag. Durch das Programm f\u00fchren <strong>Benjamin Abbenseth <\/strong>und <strong>Stephan Bruns.<\/strong><\/p>\n<p>Am ersten Tag h\u00e4lt <strong> Markus Caspari<\/strong>, renommierter Amazon-Experte, FAZ Fachautor und mehrfacher Hochschul-Dozent, den Er\u00f6ffnungsvortrag f\u00fcr alle Teilnehmer. Unter dem Titel: <strong><em>\u201e<\/em><\/strong><strong><em>Amazon (Advertising) \u2013 die Meta-Trends hinter den aktuellen Trends\u201c<\/em><\/strong> &#8211; geht er der Frage nach, wie das Amazon \u00d6kosystem sich zum Layer bzw. Betriebssystem f\u00fcr Digital Marketing &amp; E-Commerce transformiert. Zus\u00e4tzlich zeigt er welche disruptiven Auswirkungen sich dadurch f\u00fcr die Marketingprozesse und -organisationen ergeben.<\/p>\n<p>Der zweite Tag startet umsetzungsorientiert mit separaten interaktiven Intensiv-Workshops f\u00fcr Vendoren und Seller zu erfolgskritischen Amazon- und Marktplatzthemen. Diese Deep-Dives werden durchgef\u00fchrt von <strong>Luise Specker, Joelina Dietrich, Cosima Gr\u00e4\u00dflin und Christian Kelm<\/strong>. Im Anschlu\u00df folgen Best-Practivce-Vortr\u00e4ge und die begehrten Expert-Tabels. Abgerundet wird der Kongress mit einem Strategievortrag von <strong>Alexander Ortner<\/strong>.<\/p>\n<h4>Exklusives Rahmenprogramm inklusive<\/h4>\n<p><strong>WarmUp:<\/strong> So muss ein Kongress beginnen: ankommen, runterkommen und herzlich willkommen sein \u2013 zur Einstimmung auf den Kongress gibt es am Vorabend herzliche Gespr\u00e4che und erfrischende Getr\u00e4nke in lockerer Runde. Das \u00bbDEPT\u00ae x ASK Summer Hangout\u00ab macht\u00b4s m\u00f6glich.<\/p>\n<p><em>Bitte beachten:<\/em> die Pl\u00e4tze beim WarmUp by DEPT\u00ae sind begrenzt &#8211; rechtzeitige Anmeldung sichert die Teilnahme!<\/p>\n<p><strong>Abendprogramm:<\/strong> Im Anschluss an den ersten Amazon Sales Kongresstag genie\u00dfen wir unter dem Motto <strong>\u00bbSans Souci Networking\u00ab <\/strong>mit Blick auf Stadtschloss und Lustgarten hervorragende mediterrane Spezialit\u00e4ten \u00a0und guten Wein.\u00a0<strong><br \/>\n<\/strong>Vertiefen Sie in entspannter Atmosph\u00e4re Ihre tags\u00fcber begonnenen Gespr\u00e4che oder kn\u00fcpfen Sie weitere neue Kontakte.<\/p>\n<p><strong>Kulturelles Intermezzo: <\/strong>zwischen Konferenz- und Abendprogramm laden wir Sie ein, Potsdam und seine UNESCO-Welterbest\u00e4tten \u00a0in einer <strong>exklusiven und kurzweilige Stadttour<\/strong>\u00a0kennenzulernen.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xpt2g-a97c5e6b58c0a0172a2c9be45b7f3a36\">\n#top .avia-section.av-3xpt2g-a97c5e6b58c0a0172a2c9be45b7f3a36 .scroll-down-link{\ncolor:#cf142a;\n}\n#top .avia-section.av-3xpt2g-a97c5e6b58c0a0172a2c9be45b7f3a36 .scroll-down-link.avia-svg-icon svg:first-child{\nstroke:#cf142a;\nfill:#cf142a;\n}\n<\/style>\n<div id='vorabendprogramm'  class='avia-section av-3xpt2g-a97c5e6b58c0a0172a2c9be45b7f3a36 main_color avia-section-large avia-shadow  avia-builder-el-5  el_after_av_section  el_before_av_tab_section  avia-bg-style-scroll container_wrap fullsize'  ><div class=\"av-section-color-overlay-wrap\"><a href='#next-section' title='' class='scroll-down-link av-custom-scroll-down-color avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='down-open-mini' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Scroll to next section<\/title>\n<desc id='av-svg-desc-2'>Scroll to next section<\/desc>\n<path d=\"M12.96 12.16q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-6.272 6.144q-0.704 0.704-1.536 0l-6.272-6.144q-0.832-0.832 0-1.536 0.768-0.768 1.6 0l5.44 4.992z\"><\/path>\n<\/svg><\/a><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11765'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-240u6g-9ae5dbd6d5ca96b4d22bcea54b2ef95a\">\n.flex_column.av-240u6g-9ae5dbd6d5ca96b4d22bcea54b2ef95a{\nborder-radius:0px 0px 0px 0px;\npadding:2% 2% 2% 2%;\n}\n<\/style>\n<div  class='flex_column av-240u6g-9ae5dbd6d5ca96b4d22bcea54b2ef95a av_one_full  avia-builder-el-6  el_before_av_masonry_gallery  avia-builder-el-no-sibling  first no_margin flex_column_div  '     ><section  class='av_textblock_section av-60nmzc-caa61f36457fdf5d0a94b05025ea3f78 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock abendprogramm'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\u00bbSommerschoppen mit gominga\u00ab &#8211; das exklusive WarmUp zum ASK<\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #cf142a;\">Pre-Evening-Dinner\u00a0vor dem Amazon Sales Kongress | 5. September 2023\u00a0<\/span><\/h3>\n<\/div><\/section><\/div><div id='av-masonry-2' class='av-masonry av-ll2ohqed-8c58405cf5e950e07a30f0b9e219cfda noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation- av-masonry-col-flexible av-caption-always av-caption-style- av-masonry-gallery ' data-post_id=\"11765\"><div class=\"av-masonry-container isotope av-js-disabled\"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><div id='av-masonry-2-item-11902' data-av-masonry-item='11902' class='av-masonry-entry isotope-item post-11902 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2023\/08\/RESIDENZ-Luteus-klein-705x549.jpg);\"  title=\"RESIDENZ-Luteus-klein\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-2-item-11903' data-av-masonry-item='11903' class='av-masonry-entry isotope-item post-11903 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2023\/08\/RESIDENZ-aussen-705x471.jpg);\"  title=\"RESIDENZ-aussen\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-2-item-11906' data-av-masonry-item='11906' class='av-masonry-entry isotope-item post-11906 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2023\/08\/RESIDENZ-1-705x470.jpg);\"  title=\"RESIDENZ\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-2-item-11904' data-av-masonry-item='11904' class='av-masonry-entry isotope-item post-11904 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-grid-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2023\/08\/Feiern-im-b-neumann-8-705x470.jpg);\"  title=\"Feiern-im-b-neumann-8\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><\/div><\/div>\n<div  class='flex_column av-471x91-ba5a82ed46f9bb6876a691c6b2bb6b02 av_one_fifth  avia-builder-el-9  el_after_av_masonry_gallery  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-2ql608-74f05395bbd4ea8e45900317b8140a49 av_three_fifth  avia-builder-el-10  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><section  class='av_textblock_section av-kyjv6zr0-5b31b84b30a9ac7265746fa212d46195 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Vom Online-Shopping zum fr\u00e4nkischen Schoppen: <strong>gominga<\/strong> l\u00e4dt Euch herzlich ein zum begehrten Vorabend-Event des Amazon Sales Kongresses in W\u00fcrzburg ein. In der malerischen Kulisse der atemberaubenden Residenz W\u00fcrzburg (UNESCO-Weltkulturerbe) erwartet Euch ein exklusives Dinner mit feinstem fr\u00e4nkischen Wein und erstklassiger Gesellschaft.<\/p>\n<p><em>Bitte beachten:<\/em> die Pl\u00e4tze beim gominga-Sommerschoppen sind begrenzt <span class=\"break-words \"><span dir=\"ltr\"> und hei\u00df begehrt<\/span><\/span>\u00a0&#8211; rechtzeitige Anmeldung sichert die Teilnahme!<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-stonbp-101b5c765230b7beca3efd1a90440319 av_one_fifth  avia-builder-el-12  el_after_av_three_fifth  el_before_av_hr  flex_column_div  '     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kw3a9wvp-f63685d6113080393fa11d4078437a75\">\n#top .hr.av-kw3a9wvp-f63685d6113080393fa11d4078437a75{\nmargin-top:20px;\nmargin-bottom:30px;\n}\n.hr.av-kw3a9wvp-f63685d6113080393fa11d4078437a75 .hr-inner{\nwidth:100%;\nborder-color:#cf142a;\n}\n<\/style>\n<div  class='hr av-kw3a9wvp-f63685d6113080393fa11d4078437a75 hr-custom  avia-builder-el-13  el_after_av_one_fifth  avia-builder-el-last  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><\/div><div id='konferenztracks'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition   av-tab-above-content  avia-builder-el-14  el_after_av_section  el_before_av_section  tab-section-not-first container_wrap fullsize'  ><div class='av-tab-section-outer-container av-69e7dx-10a7d9088e05542b2d4a474fc0f6e7dc'><div class='av-tab-section-tab-title-container avia-tab-title-padding-none' role='tablist'><a href='#konferenz-track-blau' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-jnk1yjl8-40891f34fc26a9b9a09b16ada556bb02 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Konferenz-Track<br \/>\nBLAU<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><a href='#konferenz-track-rot' data-av-tab-section-title='2' class='av-section-tab-title  av-jnk1yjl8-4-799699e7b1f6e41755d3feb546bb3cf3 av-tab-no-icon av-tab-no-image ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Konferenz-Track<br \/>\nROT<\/span><\/span><span class=\"av-tab-arrow-container\"><span><\/span><\/span><\/a><\/div><div class='avia-slideshow-arrows av-tabsection-arrow' ><a href='#prev' class='prev-slide av_prev_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-3'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide av_next_tab_section av-tab-section-slide avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-4'>Weiter<\/title>\n<desc id='av-svg-desc-4'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:200vw; left:0%;'><span class=\"av_prev_tab_section av_tab_navigation\"><\/span><span class=\"av_next_tab_section av_tab_navigation\"><\/span>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnk1yjl8-40891f34fc26a9b9a09b16ada556bb02\">\n.av-layout-tab.av-jnk1yjl8-40891f34fc26a9b9a09b16ada556bb02{\nvertical-align:top;\n}\n#top .av-tab-section-outer-container.av-69e7dx-10a7d9088e05542b2d4a474fc0f6e7dc .av-active-tab-title.av-section-tab-title.av-jnk1yjl8-40891f34fc26a9b9a09b16ada556bb02{\ncolor:#ffffff;\n}\n#top .av-tab-section-outer-container.av-69e7dx-10a7d9088e05542b2d4a474fc0f6e7dc .av-active-tab-title.av-section-tab-title.av-jnk1yjl8-40891f34fc26a9b9a09b16ada556bb02 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<div id='av-tab-section-1-1' class='av-layout-tab av-jnk1yjl8-40891f34fc26a9b9a09b16ada556bb02 av-animation-delay-container  avia-builder-el-15  el_before_av_tab_sub_section  avia-builder-el-first  av-active-tab-content __av_init_open ' data-av-deeplink-tabs=\"track-blau\" data-av-tab-section-content=\"1\" data-tab-section-id=\"konferenz-track-blau\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  id=\"track-blau\"  class='av_textblock_section av-c0lg5z-5-1071359a58385988a248531460618b26 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #00237d;\">18. September 2024 | Programm Tag 1 | Konferenz-Track 1 | Blau<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='hr av-k23fw5bw-7dff9963eb09c65f2cc99fb40cec1329 hr-default  avia-builder-el-17  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jnlghn8i-3968f5092401c25573a607621cf020e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock tag1'  itemprop=\"text\" ><table border=\"0\">\n<tbody>\n<tr>\n<td class=\"table-pause\" style=\"width: 15%;\">08:30-09:30<\/td>\n<td class=\"table-pause\">Check-in der Teilnehmer<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">09:30-09:40<\/td>\n<td class=\"table-title\">\n<h5>Er\u00f6ffnung<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Moderator: <span style=\"color: #00237d;\">Benjamin Abbenseth \u203a Head of Online Accounts \u203a Victorinox AG \u203a Ibach \u203a Schweiz &amp; Stephan Bruns \u203a Amazon Berater und Co-Gr\u00fcnder \u203a REVOIC GmbH \u203a K\u00f6ln<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">09:40-10:30<\/td>\n<td class=\"table-title\">\n<h6>Er\u00f6ffnungsvortrag f\u00fcr alle<\/h6>\n<h5>Amazon (Advertising) \u2013 die Meta-Trends hinter den aktuellen Trend<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Markus Caspari \u203a Head of Performance Marketing \u203a Dentsu Germany GmbH \u203a Frankfurt am Main<\/span><\/p>\n<ul>\n<li>Amazon \u00d6kosystem transformiert sich zum Layer bzw. Betriebssystem f\u00fcr Digital Marketing &amp; E-Commerce \u2013 welche Entwicklungen sind die Treiber dahinter?<\/li>\n<li>Retail Media nur Symptom einer gr\u00f6\u00dferen Entwicklung?<\/li>\n<li>Disruption der Marketingprozesse und -organisation<\/li>\n<li>Konsequenzen auf Mediaplanung von Vendoren &amp; Seller<\/li>\n<li>Zusammenhang und Wechselwirkungen der skizzierten Entwicklung mit AI, Branding &amp; Performance Marketing<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">10:30-11:00<\/td>\n<td class=\"table-pause\">Gemeinsame Kaffee- und Networkingpause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">11:00-11:50<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>B\/S\/H: Navigating the Amazon Jungle \u2013<br \/>\nErfolgsstrategien f\u00fcr die Steuerung in einem komplexen Umfeld<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Benjamin Gr\u00fcner \u203a Global Head of Digital Brand und<br \/>\nPauline Lammerant \u203a Global eCom Marketing Manager \u203a BSH Hausger\u00e4te GmbH \u203a M\u00fcnchen<\/span><\/p>\n<ul>\n<li>Was sind die Prozesse und Strategien, um Amazon effektiv in einer gro\u00dfen, vernetzten Unternehmensstruktur zu steuern.<\/li>\n<li>Erforschung der besten Praktiken und Fallstricke<\/li>\n<li>Ergebnisse und Learnings: skalieren ohne Stolpersteine<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">11:50-12:00<\/td>\n<td class=\"table-pause\">Kurze Pause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">12:00-12:50<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>TOX: Zuviel Druck auf die Buy Box?! &#8211;<br \/>\nChallenges nach Corona<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Marc B\u00f6hle \u203a CDO &#8211; Chief Digital Officer \u203a TOX-D\u00dcBEL- TECHNIK GmbH \u203a Krauchenwies<\/span><\/p>\n<ul>\n<li>Corona Effekte: Warum wir in k\u00fcrzester Zeit 80% unserer Buyboxen verloren haben<\/li>\n<li>Wir wissen jetzt immerhin, was nicht funktioniert um die Buybox zur\u00fcckzugewinnen<\/li>\n<li>L\u00f6sungsans\u00e4tze vom Amazon Brand Specialist<\/li>\n<li>Effekte wenn der Offline Handel pl\u00f6tzlich das Internet f\u00fcr sich entdeckt<\/li>\n<li>Internationalisierung und Amazon Exclusive als m\u00f6glicher Ausweg<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">12:50-14:00<\/td>\n<td class=\"table-pause\">Gemeinsame Mittags- und Networkingpause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">14:00-14:50<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>Amazon Transparency Program \u2013<br \/>\nIs It Really Worth It? Strategische Betrachtungen<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Kim-Gerrit Arndt \u203a Member of the extended Manage- ment Board &amp; Head of Global Marketplaces \u203a TripleA Group (Satisfyer \u00b7 GESKE) \u203a Bielefeld<\/span><br \/>\n<!--\n\n\n\n\n\n\n<ul>\n \t\n\n\n\n\n\n<li>Einordnung Relevanz B2B vs. B2C<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Zielsetzung des B2C Ausbaus<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Status Quo: B2C-Aufstellung (Shop, Marketplaces, Social Media etc.)<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Amazon-Strategie, Mehrwert und Herausforderungen von Amazon sowie Learnings<\/li>\n\n\n\n\n\n\n<\/ul>\n\n\n\n\n\n\n--><\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">14:50-15:00<\/td>\n<td class=\"table-pause\">Kurze Pause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">15:00-15:50<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>VBER2022: Endlich wieder die Hoheit \u00fcber die eigene Marke?!<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Sven K\u00e4sler \u203a Head of Sales eCommerce \u203a<br \/>\nNordisk Freizeit GmbH \u203a Quikborn<\/span><br \/>\n<!--\n\n\n\n\n\n\n<ul>\n \t\n\n\n\n\n\n<li>Einordnung Relevanz B2B vs. B2C<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Zielsetzung des B2C Ausbaus<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Status Quo: B2C-Aufstellung (Shop, Marketplaces, Social Media etc.)<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Amazon-Strategie, Mehrwert und Herausforderungen von Amazon sowie Learnings<\/li>\n\n\n\n\n\n\n<\/ul>\n\n\n\n\n\n\n--><\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">15:50-16:10<\/td>\n<td class=\"table-pause\">Gemeinsame Kaffee- und Networkingpause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">16:10-17:00<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>PERNOD-RICARD: Daily Business mit dem Marktplatz-Riesen \u2013<br \/>\nStrategien f\u00fcr ein effektives Brand Management sowie Steuerung der Business-Partner<br \/>\nASK AWARD 2024 Finalist \u00bbBeste Kampagne\u00ab<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Jessica Labitzke und Alexander Rein \u203a Pernod Ricard Deutschland GmbH \u203a K\u00f6ln<\/span><\/p>\n<ul>\n<li>Vorstellung Pernod Ricard Deutschland &amp; welche Marken dahinterstecken<\/li>\n<li>Die Zusammenarbeit zwischen Key Account &#8211; &amp; Activation Manager E-Commerce<\/li>\n<li>Herausforderungen des Brand Management von \u00fcber 35 Marken \u2013 unsere Ways of Working<\/li>\n<li>Unser Business-Partner (Dienstleister) die uns im daily Business unterst\u00fctzen<\/li>\n<li>AVS \u2013 so gestaltet man eine erfolgreiche Zusammenarbeit<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">17:00<\/td>\n<td class=\"table-title\">\n<h5>Schlusswort<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\"><\/td>\n<td class=\"table-pause\"><\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">17:30-18:45<\/td>\n<td class=\"table-title\">\n<h6 style=\"background-color: gold;\">Intermezzo<\/h6>\n<h5>UNESCO-Welterbe Potsdam entdecken<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">\u00bbEuropa im Herzen\u00ab &#8211; Kurzweilige und exklusive Stadt- und Schl\u00f6ssertour im Cabrio<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\"><\/td>\n<td class=\"table-pause\"><\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">ab 19:00<\/td>\n<td class=\"table-title\">\n<h6 style=\"background-color: gold;\">Networking-Abendevent<\/h6>\n<h5>\u00bbSans Souci Networking\u00ab \u2013 Entspanntes und genussvolles Networking<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><\/p>\n<\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jnk1yjl8-4-799699e7b1f6e41755d3feb546bb3cf3\">\n.av-layout-tab.av-jnk1yjl8-4-799699e7b1f6e41755d3feb546bb3cf3{\nvertical-align:top;\n}\n#top .av-tab-section-outer-container.av-69e7dx-10a7d9088e05542b2d4a474fc0f6e7dc .av-active-tab-title.av-section-tab-title.av-jnk1yjl8-4-799699e7b1f6e41755d3feb546bb3cf3{\ncolor:#ffffff;\n}\n#top .av-tab-section-outer-container.av-69e7dx-10a7d9088e05542b2d4a474fc0f6e7dc .av-active-tab-title.av-section-tab-title.av-jnk1yjl8-4-799699e7b1f6e41755d3feb546bb3cf3 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<div id='av-tab-section-1-2' class='av-layout-tab av-jnk1yjl8-4-799699e7b1f6e41755d3feb546bb3cf3 av-animation-delay-container  avia-builder-el-19  el_after_av_tab_sub_section  avia-builder-el-last  ' data-av-deeplink-tabs=\"#konferenz-track-rot\" data-av-tab-section-content=\"2\" data-tab-section-id=\"konferenz-track-rot\"><div class=\"av-layout-tab-inner\"><div class=\"container\"><section  id=\"track-rot\"  class='av_textblock_section av-c0lg5z-3-e54cd23126afa339c2d4e34fbab3ab24 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #cf142a;\">18. September 2024 | Programm Tag 1 | Konferenz-Track 2 | Rot<\/span><\/h2>\n<\/div><\/section><br \/>\n<div  class='hr av-3wcgc6-79890464bcd96247b88b97ac6793d260 hr-default  avia-builder-el-21  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-jnlghn8i-2-65bb23b9305d1a0043da6f6c1dd51309 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock tag1'  itemprop=\"text\" ><table border=\"0\">\n<tbody>\n<tr>\n<td class=\"table-pause\" style=\"width: 15%;\">08:30-09:30<\/td>\n<td class=\"table-pause\">Check-in der Teilnehmer<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">09:30-09:40<\/td>\n<td class=\"table-title\">\n<h5>Er\u00f6ffnung<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td>Moderator: <span style=\"color: #cf142a;\">Benjamin Abbenseth \u203a Head of Online Accounts \u203a Victorinox AG \u203a Ibach \u203a Schweiz &amp; Stephan Bruns \u203a Amazon Berater und Co-Gr\u00fcnder \u203a REVOIC GmbH \u203a K\u00f6ln<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">09:40-10:30<\/td>\n<td class=\"table-title\">\n<h6>Er\u00f6ffnungsvortrag f\u00fcr alle<\/h6>\n<h5>Amazon (Advertising) \u2013 die Meta-Trends hinter den aktuellen Trend<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #cf142a;\">Markus Caspari \u203a Head of Performance Marketing \u203a Dentsu Germany GmbH \u203a Frankfurt am Main<\/span><\/p>\n<ul>\n<li>Amazon \u00d6kosystem transformiert sich zum Layer bzw. Betriebssystem f\u00fcr Digital Marketing &amp; E-Commerce \u2013 welche Entwicklungen sind die Treiber dahinter?<\/li>\n<li>Retail Media nur Symptom einer gr\u00f6\u00dferen Entwicklung?<\/li>\n<li>Disruption der Marketingprozesse und -organisation<\/li>\n<li>Konsequenzen auf Mediaplanung von Vendoren &amp; Seller<\/li>\n<li>Zusammenhang und Wechselwirkungen der skizzierten Entwicklung mit AI, Branding &amp; Performance Marketing<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">10:30-11:00<\/td>\n<td class=\"table-pause\">Gemeinsame Kaffee- und Networkingpause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">11:00-11:50<\/td>\n<td class=\"table-title\">\n<h6 style=\"background-color: gold;\">On-Top of Amazon<\/h6>\n<h5>Die Amazon Marketing Cloud Revolution &#8211;<br \/>\nDie neue \u00c4ra der Amazon Ads!<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #cf142a;\">Max Burk \u203a Co-Founder &amp; Managing Director \u203a Moin Marketing GmbH \u203a Hamburg<\/span><\/p>\n<ul>\n<li>Einf\u00fchrung in die AMC<\/li>\n<li>Vorteile der AMC<\/li>\n<li>Best Practices<\/li>\n<li>M\u00f6gliche Resultate<\/li>\n<li>Blick in die Zukunft<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">11:50-12:00<\/td>\n<td class=\"table-pause\">Kurze Pause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">12:00-12:50<\/td>\n<td class=\"table-title\">\n<h5>Attention: Low hanging fruits!<br \/>\nIn 4 einfachen Schritten zur Umsatzexplosion und Margensteigerung<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #cf142a;\">Matthias Habel \u203a Co-Founder &amp; Gesch\u00e4ftsf\u00fchrer \u203a Fischer &amp; Habel GmbH \u203a Braunschweig<\/span><\/p>\n<ul>\n<li>Untersch\u00e4tzte Amazon Basic-Strategien und Ihre einfachen To Dos<\/li>\n<li>\u201cKunden-Suchverhalten\u201d vs. \u201cAmazon Readiness\u201d &#8211; Produktsegmentierung<\/li>\n<li>Glasklares Kampagnensetup<\/li>\n<li>Marken-Absicherung durch Defensivstrategien<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">12:50-14:00<\/td>\n<td class=\"table-pause\">Gemeinsame Mittags- und Networkingpause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">14:00-14:50<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>Rehband: So gelingt die erfolgreiche US Expansion \u2013<br \/>\nLearnings &amp; Roadmap<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #00237d;\">Michaela Reuer \u203a Senior E-Commerce Consultant \u203a MOVESELL GmbH \u203a Kiel<\/span><br \/>\n<!--\n\n\n\n\n\n\n<ul>\n \t\n\n\n\n\n\n<li>Einordnung Relevanz B2B vs. B2C<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Zielsetzung des B2C Ausbaus<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Status Quo: B2C-Aufstellung (Shop, Marketplaces, Social Media etc.)<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Amazon-Strategie, Mehrwert und Herausforderungen von Amazon sowie Learnings<\/li>\n\n\n\n\n\n\n<\/ul>\n\n\n\n\n\n\n--><\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">14:50-15:00<\/td>\n<td class=\"table-pause\">Kurze Pause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">15:00-15:50<\/td>\n<td class=\"table-title\">\n<h5>Amazon Marketing Stream &#8211;<br \/>\nWas man wissen muss und was m\u00f6glich ist<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #cf142a;\">Christian Kelm \u203a Vice President Product \u203a Amalyze AG \u203a M\u00fcnchen<\/span><br \/>\n<!--\n\n\n\n\n\n\n<ul>\n \t\n\n\n\n\n\n<li>Einordnung Relevanz B2B vs. B2C<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Zielsetzung des B2C Ausbaus<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Status Quo: B2C-Aufstellung (Shop, Marketplaces, Social Media etc.)<\/li>\n\n\n\n\n\n\n \t\n\n\n\n\n\n<li>Amazon-Strategie, Mehrwert und Herausforderungen von Amazon sowie Learnings<\/li>\n\n\n\n\n\n\n<\/ul>\n\n\n\n\n\n\n--><\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\">15:50-16:10<\/td>\n<td class=\"table-pause\">Gemeinsame Kaffee- und Networkingpause<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">16:10-17:00<\/td>\n<td class=\"table-title\">\n<h6>Best Practice<\/h6>\n<h5>PERNOD-RICARD: Daily Business mit dem Marktplatz-Riesen \u2013<br \/>\nStrategien f\u00fcr ein effektives Brand Management sowie Steuerung der Business-Partner<br \/>\nASK AWARD 2024 Finalist \u00bbBeste Kampagne\u00ab<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #cf142a;\">Jessica Labitzke und Alexander Rein \u203a Pernod Ricard Deutschland GmbH \u203a K\u00f6ln<\/span><\/p>\n<ul>\n<li>Vorstellung Pernod Ricard Deutschland &amp; welche Marken dahinterstecken<\/li>\n<li>Die Zusammenarbeit zwischen Key Account &#8211; &amp; Activation Manager E-Commerce<\/li>\n<li>Herausforderungen des Brand Management von \u00fcber 35 Marken \u2013 unsere Ways of Working<\/li>\n<li>Unser Business-Partner (Dienstleister) die uns im daily Business unterst\u00fctzen<\/li>\n<li>AVS \u2013 so gestaltet man eine erfolgreiche Zusammenarbeit<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">17:00<\/td>\n<td class=\"table-title\">\n<h5>Schlusswort<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\"><\/td>\n<td class=\"table-pause\"><\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">17:30-18:45<\/td>\n<td class=\"table-title\">\n<h6 style=\"background-color: gold;\">Intermezzo<\/h6>\n<h5>UNESCO-Welterbe Potsdam entdecken<\/h5>\n<\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><span style=\"color: #cf142a;\">\u00bbEuropa im Herzen\u00ab &#8211; Kurzweilige und exklusive Stadt- und Schl\u00f6ssertour im Cabrio<\/span><\/td>\n<\/tr>\n<tr>\n<td class=\"table-pause\"><\/td>\n<td class=\"table-pause\"><\/td>\n<\/tr>\n<tr>\n<td class=\"table-time\">ab 19:00<\/td>\n<td class=\"table-title\">\n<h6 style=\"background-color: gold;\">Networking-Abendevent<\/h6>\n<h5>\u00bbSans Souci Networking\u00ab \u2013 Entspanntes und genussvolles Networking<\/h5>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<div id='av_section_3'  class='avia-section av-kng3pf4i-e26d085a6aac56472074d8f3802fa440 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-23  el_after_av_tab_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11765'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-em5tj-5c59ab592b022353d700322ab2430f4d sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-em5tj-5c59ab592b022353d700322ab2430f4d\">\n#top .flex_column_table.av-equal-height-column-flextable.av-em5tj-5c59ab592b022353d700322ab2430f4d{\nmargin-top:5%;\nmargin-bottom:5%;\n}\n.flex_column.av-em5tj-5c59ab592b022353d700322ab2430f4d{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-em5tj-5c59ab592b022353d700322ab2430f4d av_one_half  avia-builder-el-24  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding  '     ><div  class='avia-button-wrap avia-button-center  avia-builder-el-25  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kng3p0xj-3e038b251e8790b22b0d47d66701b8e0\">\n#top #wrap_all .avia-button.av-kng3p0xj-3e038b251e8790b22b0d47d66701b8e0:hover{\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-kng3p0xj-3e038b251e8790b22b0d47d66701b8e0:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/amazon-sales-kongress.de\/wp\/15-ask-2024-potsdam-programm-tag-2\/' class='av-icon-on-hover avia-color-theme-color avia-font-color-theme-color avia-button avia-button-fullwidth av-kng3p0xj-3e038b251e8790b22b0d47d66701b8e0 avia-icon_select-yes-left-icon avia-color-theme-color'   aria-label=\"Zum Programm des zweiten Kongresstags\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Zum Programm des zweiten Kongresstags<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2az5hz-0c4107073b16786e4b05d5bd1585c2db\">\n#top .flex_column_table.av-equal-height-column-flextable.av-2az5hz-0c4107073b16786e4b05d5bd1585c2db{\nmargin-top:5%;\nmargin-bottom:5%;\n}\n.flex_column.av-2az5hz-0c4107073b16786e4b05d5bd1585c2db{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2az5hz-0c4107073b16786e4b05d5bd1585c2db av_one_half  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Anmeldung\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Direkt zur Anmeldung<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='abendprogramm'  class='avia-section av-2yiknud-c532a70b8f9cac8b0f8e9c8f1eb08055 alternate_color avia-section-default avia-shadow  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11765'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2e67clx-d822da1cdb9a4e316d3516a234e7fd7c\">\n.flex_column.av-2e67clx-d822da1cdb9a4e316d3516a234e7fd7c{\nborder-radius:0px 0px 0px 0px;\npadding:2% 2% 2% 2%;\n}\n<\/style>\n<div  class='flex_column av-2e67clx-d822da1cdb9a4e316d3516a234e7fd7c av_one_full  avia-builder-el-29  avia-builder-el-no-sibling  first no_margin flex_column_div  '     ><section  class='av_textblock_section av-ll2p08ig-075cf095d337eddfdd933d8aa9b4946a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock abendprogramm'  itemprop=\"text\" ><h2 style=\"text-align: center;\">\u00bbSans Souci Networking\u00ab \u2013<br \/>\nEntspanntes Networking<\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #cf142a;\">Abendevent | 18. September 2024 | 1. Kongresstag<\/span><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-slideshow av-28awm0l-810db6b3fa2ceb7a46f70f74f65c6ff3 avia-slideshow-featured av_slideshow avia-slide-slider  avia-builder-el-31  el_after_av_textblock  el_before_av_hr  av-desktop-hide av-medium-hide av-small-hide av-mini-hide av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 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url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2019\/03\/180717_1399-Abendprogramm-Mainz-710x375.jpg);\"  title=\"180717_1399-Abendprogramm-Mainz\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-3-item-12721' data-av-masonry-item='12721' class='av-masonry-entry isotope-item post-12721 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-landscape-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2024\/07\/180717_1325-710x375.jpg);\"  title=\"180717_1325\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-3-item-12720' data-av-masonry-item='12720' class='av-masonry-entry isotope-item post-12720 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-landscape-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2024\/07\/3C1A1790-710x375.jpg);\"  title=\"3C1A1790\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><div id='av-masonry-3-item-8220' data-av-masonry-item='8220' class='av-masonry-entry isotope-item post-8220 attachment type-attachment status-inherit hentry  av-masonry-item-with-image av-landscape-img'    itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class='av-masonry-image-container' style=\"background-image: url(https:\/\/amazon-sales-kongress.de\/wp\/wp-content\/uploads\/2020\/04\/ASK-2018-Mainz-Abend-Garten-710x375.jpg);\"  title=\"ASK-2018-Mainz-Abend-Garten\" ><\/div><\/div><\/figure><\/div><!--end av-masonry entry--><\/div><\/div><br \/>\n<div  class='hr av-toem51-b825f3106525570f014e8672ee7b96dc hr-default  avia-builder-el-34  el_after_av_masonry_gallery  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ll2p11kn-47d82f53562a354b9f74fd1a0bed655b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Der Amazon Sales Kongress bietet allen Teilnehmern viele Chancen, in den Pausen neue Kontakte zu kn\u00fcpfen und Erfahrungen auszutauschen. Hierzu dient auch nat\u00fcrlich das begehrte Abendprogramm im Anschluss an den ersten Kongresstag.<br \/>\nEs startet mit dem kulturellen Intermezzo: entdecken Sie die Sehensw\u00fcrdigkeiten der UNESCO-Welterbest\u00e4tten bei einer kurzweiligen Stadt- und Schl\u00f6ssertour.<br \/>\nIm Anschlu\u00df genie\u00dfen wir unter dem Motto <strong>\u00bbSans Souci Networking\u00ab <\/strong>mit Blick auf Stadtschloss und Lustgarten leckere Spezialita\u0308ten, guten Wein, begleitende Getra\u0308nke und anregende Gespra\u0308che inklusive.<br \/>\nVertiefen Sie bei lockerer und ungezwungener Atmosph\u00e4re Ihre tags\u00fcber begonnenen Gespr\u00e4che.<\/p>\n<p style=\"text-align: center;\"><em><strong>Kn\u00fcpfen und Vertiefen neuer Kontakte leicht gemacht.<\/strong><\/em><\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-2pyep4l-bea43ae8442dbc90cf39af9197a1cd1a main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-36  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11765'><div class='entry-content-wrapper clearfix'>\n<div  class='hr av-jl1rn9-4c72e7bcd06367e0eda8c8f278257b3e hr-default  avia-builder-el-37  el_before_av_one_full  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bvm5dh-220bb2a542c2ea160c2729ef6bf4b971\">\n.flex_column.av-1bvm5dh-220bb2a542c2ea160c2729ef6bf4b971{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-1bvm5dh-220bb2a542c2ea160c2729ef6bf4b971 av_one_full  avia-builder-el-38  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><div  class='avia-button-wrap avia-button-center  avia-builder-el-39  avia-builder-el-no-sibling '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n4ztjp-ce25db5fc0cfe9d2647f55810cc44840\">\n#top #wrap_all .avia-button.av-n4ztjp-ce25db5fc0cfe9d2647f55810cc44840:hover{\nbackground-color:green;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-n4ztjp-ce25db5fc0cfe9d2647f55810cc44840:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/amazon-sales-kongress.de\/wp\/?page_id=12470' class='av-icon-on-hover avia-color-green avia-font-color-theme-color avia-button avia-button-fullwidth av-n4ztjp-ce25db5fc0cfe9d2647f55810cc44840 avia-icon_select-yes-left-icon avia-color-green'   aria-label=\"Direkt zur Anmeldung\"><span class='avia_button_icon avia_button_icon_left avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' ><\/span><span class='avia_iconbox_title' >Direkt zur Anmeldung<\/span><\/a><\/div><\/div><div  class='hr av-mzecgl-132c89f66104fc5fae6b9efd8ed4330c hr-default  avia-builder-el-40  el_after_av_one_full  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11765","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon-Sales-Kongress 2024 Programm Potsdam<\/title>\n<meta name=\"description\" content=\"Amazon Vendor Seller Konferenz Programm 2024 Potsdam: Best-Practice, Handlungsempfehlungen, direkte Insights zur effizienten AMZ-Steuerung\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon-Sales-Kongress 2024 Programm Potsdam\" \/>\n<meta property=\"og:description\" content=\"Amazon Vendor Seller Konferenz Programm 2024 Potsdam: Best-Practice, Handlungsempfehlungen, direkte Insights zur effizienten AMZ-Steuerung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amazon-sales-kongress.de\/wp\/15-ask-2024-potsdam-programm\/\" \/>\n<meta property=\"og:site_name\" content=\"18. 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